When trying to design a great website it is very easy to focus on making something aesthetically pleasing while forgetting to make sure that the website also achieves your business’ online goals.

This is why a well thought-out marketing strategy is crucial to the success of any website design project. Regardless of brand or industry, you need to have a strategy in place so that you are able to identify your business’ objectives and determine what tactics you will need in order to accomplish them.